Though it feels like it's been around forever, the smart phone and it's cultural impact has only come to true fruition in the last two to three years. The impact of these devices on the video game industry has been astronomical, and highly unexpected. It rocketed the industry from a niche hobby to a casual pastime enjoyed by the majority of the nation. What about casual iPhone games like Plants Versus Zombies draws in such a broad audience? Why has the iPhone been the platform for bringing gaming to a national audience?
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